Siobhán Hofma is Founder of Instinctively Real Media, a unique Martech and Communications agency in Auckland, New Zealand launched in 2020 to bring innovative technology pioneers and artists to the forefront of bleeding-edge fields in motion capture, live immersive experiences, VR / AR / XR, games, VFX, AI software and more.
Instinctively Real Media is a member of the Metaverse Standards Forum.
Additionally, as Director of Business Development and Marcoms for Shocap Entertainment, a leading live entertainment and extended reality (XR) production company in Vancouver she led the planning, strategy, communications and audience engagement for the world’s first-ever 100% live and virtual hybrid extended reality circus show, LiViCi: Carry Me Home performed in June 2022 onstage to audiences at the Animatrik Film Design performance capture studio in Vancouver and simulcast to online ticket holders across the globe including VR access by The 7 Fingers’ Watch Party in Montréal.
Siobhán specialises in hyper-realistic interactive 3D animated avatars and digital humans for use across the industries and Web3.
During her 10 year tenure at IKINEMA, UK a leading real-time motion capture and animation software specialists, Siobhán wore many hats and was a founding team member spearheading the Comms, Sales & Marketing and Creative operations including contributing visionary technology ideas which saw development, for example, Project INTiMATE the natural language and real-time character animation interface which won the CGW SIGGRAPH 2015 Silver Edge Award and a Horizon 2020 EU SAUCE Project.
The company experienced numerous industry accolades such as TIGA Awards Finalists 2018, Siggraph Real-Time Live! Award: Kite & Lightning Bebylon, Gold in both The Telly Awards and New York Design Awards, Lumiere Award with New Reality Co. for Tree VR experience.
The firm was acquired by Apple, Inc. in 2019. Siobhán’s portfolio includes global leaders the likes of Animatrik Film Design, AltspaceVR, AWS, Color Intelligence, Conical Interactive, Digital Domain, Epic Games, Framestore, Google Stadia, Globo TV, Gree, HP, Linden Lab Sansar, Lockheed Martin CHIL, Manus VR, Microsoft Studios, NASA Hybrid Reality Lab, NVIDIA, OnPoint Studios, Optitrack, Pixotope, Shocap Entertainment, Tencent NExT, The Void, Unity, Vicon, Xsens and many more.