Chris Eisberg

CEO
StraightFire

Bio
Talk Title and Description

Bio:

Christiaan is a serial entrepreneur and business executive, with 25 years in energy, fashion and social commerce.

After various executive roles in BP, he co-founded and grew menswear brand Martyn Bal into an international success, served as CEO of celebrity-favourite handbag brand Meli Melo and co-founded European FashionTech platform ‘a lovely thing’.

Subsequently, Christiaan cofounded FIVE group, a Sino-European advisory firm specialised in social commerce across Asia, and a frequent speaker on branding, social commerce, and ‘X to earn’ business models.

Talk Title and Description

Talk Title:

How NFTs help global IPs and brands connect with their existing fans and customers

Talk Description :

What a year it has been! NFTs were hot and everyone had an opinion about them.

Thought Leaders galore shared their modest opinions and Web3 communities were going crazy about getting whitelisted in Discord and make life-changing money.

NFT projects were attracting investment through mind-blowing roadmaps and celebrities, as well as IPs and brands, got in on the act.

The future looked bright and then…an oasis of peace and quiet. A whole lot of nothing. The death of NFTs or time for a fresh new start? At StraightFire, we believe the latter.

Join me in exploring how NFTs can help global IPs and brands connect with their existing fans and customers.

At StraightFire, we unleash the true potential of IPs, brands and NFT projects in Web3 through creating digital content, immersive experiences, and long-term value for all stakeholders.