Joanna Popper

Global Head of XR, Go-to-Market


Joanna Popper is an award-winning Hollywood and Silicon Valley media executive with a track record of launching cutting edge content and technology to drive revenue, audience engagement and brand love.

She currently leads HP’s XR initiatives for Go-To-Market. Prior she was EVP of Media & Marketing at Singularity University and VP Marketing at NBCUniversal.

Joanna is Executive Producer on “Breonna’s Garden” which premiered at the Tribeca Festival and Art Basel/ Filmgate Interactive. This augmented reality experience was created by Lady PhoEnix and Sutu with Ju’Niyah Palmer to honor the life of her sister, Breonna Taylor. The experience has been honored with the Best Social Impact Auggie Award by Augmented World Expo, Best Impact Award by Filmgate Interactive and an Aurea Award for Top 50 Immersive Experience.

Joanna was Executive Producer on Double Eye Studios’ “Finding Pandora X,” winner of Venice Film Festival Golden Lion for Best VR Experience and the SXSW Audience Award for Virtual Cinema Spotlight. Finding Pandora X is a modern day take on Greek mythology live interactive experience in VRChat.

Joanna was selected as “50 Women Can Change the World in Media and Entertainment,” “Top 50 Original Thinkers in VR,” “Top Women in Media: Game Changers,” “Top Women in Media: Industry Leaders,” “Digital It List,” “101 Women Leading the VR Industry” and is on the Coalition for the Women in XR Fund.

Talk Title and Description::


Breonna’s Garden: The Power & Responsibility of Metaverse


“She who plants a garden, plants hope.” In solidarity with Breonna Taylor’s family, notable artist and art curator Lady PheOnix developed Breonna’s Garden, an Augmented Reality experience for veneration to honor Breonna Taylor’s life and cultivate a safe healing space to process emotions such as grief. Breonna’s Garden is a sacred space for anyone who wants to share a message of hope for Breonna’s family. Or, a message in remembrance of someone they miss. Join Executive Producer Joanna Popper for a discussion of the award-winning project through its journey and power and responsibility of technology and storytelling in the metaverse.

Future Events